My lovely wife and I were building a Lego Wreath that we got from a boxing day sale. While building out a pinecone to decorate the wreath I noticed something. Something I notice often with a lot of Lego sets.
Part of the pinecone requires you to add an axle to provide some structure. This axle ends up completely hidden once the pinecone is built. The interesting part is that the axle is beautiful vibrant yellow.
Why does it matter what colour this axle is. It’s not going to be seen anyway. Why not just use something generic like black or grey.
No, Lego instead gives us a yellow axle. And this isn’t unique just for this set. A lot of their sets will have you use ultimately hidden pieces whose colour beautifully matches the theme of set.
This is a great example of thoughtful UX made to delight their customers (us).
Using colourful pieces is infinitely more delightful than just sliding a black piece in. The fact that I’m sharing about is says a lot. I definitely smiled when I slid the yellow axle in.
It also shows the level of care Lego takes into every set that they release. It says to us ‘we care so much that even the pieces that you don’t see will match the theme of the set’.
This sets them apart from the other brands. This makes us like Lego more. Because we feel like they care about us.
How can you take this into everything that you do? What little things can we add moments of delight to? What can we do to show our people that we care?
Oh, here is the finished wreath.
It’s really nice. We’re going to hang it above the fridge.